Review velocity
Also called: review rate, review growth
Review velocity is how many new public reviews your business earns per month, and how consistently that rate holds over time.
Review velocity = new reviews in the period ÷ months in the period.
Assumptions and cited research behind this metric are listed on the methodology and sources page.
Why it matters
Local search rankings and buyer trust respond to a steady stream of recent reviews far more than to a large but stale total.
Worked example
A restaurant with 220 lifetime reviews but two in the last year looks dormant. Requesting a review after every completed order moves velocity to a consistent monthly figure that both customers and the local pack notice.
Figures are illustrative models with inputs stated, not audited client results.
Systems that use this
- AI Review Responder — Reply to every Google review in your voice — in 30 seconds.
- AI CRM for Small Business — A CRM that writes the notes, sends the follow-ups, and reminds you.
Where it comes up
Review velocity: common questions
Related terms
- Speed to lead
Speed to lead is the elapsed time between a prospect making contact and your business making a real, personalised first response.
- Payback period
Payback period is how long a system takes to generate enough additional gross profit to cover what it cost to buy and install.
- Cost per booked job
Cost per booked job is the total spend on acquiring and handling leads divided by the number of jobs actually booked from them.
- Booked rate
Booked rate is the percentage of leads that end up with a scheduled appointment, estimate, or call in the calendar.
- Show rate
Show rate is the percentage of booked appointments where the customer actually turns up or takes the call.
- Lead attribution
Lead attribution is the practice of recording where each lead came from — channel, campaign, page, and referrer — so revenue can be traced back to the spend that produced it.
Guarantees and supported integrations
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Works with the stack you already pay for
- Zapier
- Make
- HubSpot
- GoHighLevel
- Pipedrive
- Twilio
- Cal.com
- Calendly
- Google Workspace
- Notion
- Airtable
- OpenPhone
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