Cost per booked job
Also called: cost per booking, CPBJ
Cost per booked job is the total spend on acquiring and handling leads divided by the number of jobs actually booked from them.
Cost per booked job = (ad spend + tooling + handling cost) ÷ booked jobs in the same period.
Assumptions and cited research behind this metric are listed on the methodology and sources page.
Why it matters
It is the metric that survives channel changes. Cost per lead flatters channels that produce unqualified enquiries; cost per booked job does not.
Worked example
Spending $1,200 on ads and $99 on tooling to book 12 jobs gives a cost per booked job of about $108 — directly comparable to your average gross profit per job.
Figures are illustrative models with inputs stated, not audited client results.
Systems that use this
- AI Lead Generation System — Cold outreach, ads, and landing pages that fill the pipeline.
- AI CRM for Small Business — A CRM that writes the notes, sends the follow-ups, and reminds you.
- AI Appointment Setter — Book qualified calls 24/7 without hiring an SDR.
Where it comes up
Cost per booked job: common questions
Related terms
- Speed to lead
Speed to lead is the elapsed time between a prospect making contact and your business making a real, personalised first response.
- Payback period
Payback period is how long a system takes to generate enough additional gross profit to cover what it cost to buy and install.
- Booked rate
Booked rate is the percentage of leads that end up with a scheduled appointment, estimate, or call in the calendar.
- Show rate
Show rate is the percentage of booked appointments where the customer actually turns up or takes the call.
- Review velocity
Review velocity is how many new public reviews your business earns per month, and how consistently that rate holds over time.
- Lead attribution
Lead attribution is the practice of recording where each lead came from — channel, campaign, page, and referrer — so revenue can be traced back to the spend that produced it.
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