Missed-call text-back conversion rate
Missed-call text-back conversion rate is the share of missed callers who reply to an automatic text and go on to book.
Conversion rate = bookings from text-back ÷ missed calls texted.
Assumptions and cited research behind this metric are listed on the methodology and sources page.
Why it matters
It shows how much revenue an auto-text recovers from calls you could not answer.
Worked example
A med spa misses 80 calls in a month, texts all of them and books 12 consults — a 15% conversion rate.
Figures are illustrative models with inputs stated, not audited client results.
Systems that use this
- AI Missed-Call Text-Back — Turn every missed call into a booked job.
Where it comes up
Missed-call text-back conversion rate: common questions
Related terms
- Speed to lead
Speed to lead is the elapsed time between a prospect making contact and your business making a real, personalised first response.
- Payback period
Payback period is how long a system takes to generate enough additional gross profit to cover what it cost to buy and install.
- Cost per booked job
Cost per booked job is the total spend on acquiring and handling leads divided by the number of jobs actually booked from them.
- Booked rate
Booked rate is the percentage of leads that end up with a scheduled appointment, estimate, or call in the calendar.
- Show rate
Show rate is the percentage of booked appointments where the customer actually turns up or takes the call.
- Review velocity
Review velocity is how many new public reviews your business earns per month, and how consistently that rate holds over time.
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