Appointment show-up rate
Also called: show rate, no-show rate
Appointment show-up rate is the percentage of booked appointments where the customer actually attends.
Show-up rate = attended appointments ÷ booked appointments.
Assumptions and cited research behind this metric are listed on the methodology and sources page.
Why it matters
No-shows waste staff time. Reminders and easy rescheduling usually improve attendance.
Worked example
A gym books 50 tours; 30 attend, a 60% show-up rate. Reminder texts the day before and an hour before aim to lift it.
Figures are illustrative models with inputs stated, not audited client results.
Systems that use this
- AI Appointment Setter — Book qualified calls 24/7 without hiring an SDR.
- AI Automation System — Zapier, Make, and CRM workflows wired up and ready to import.
Where it comes up
Appointment show-up rate: common questions
Related terms
- Speed to lead
Speed to lead is the elapsed time between a prospect making contact and your business making a real, personalised first response.
- Payback period
Payback period is how long a system takes to generate enough additional gross profit to cover what it cost to buy and install.
- Cost per booked job
Cost per booked job is the total spend on acquiring and handling leads divided by the number of jobs actually booked from them.
- Booked rate
Booked rate is the percentage of leads that end up with a scheduled appointment, estimate, or call in the calendar.
- Show rate
Show rate is the percentage of booked appointments where the customer actually turns up or takes the call.
- Review velocity
Review velocity is how many new public reviews your business earns per month, and how consistently that rate holds over time.
Guarantees and supported integrations
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Works with the stack you already pay for
- Zapier
- Make
- HubSpot
- GoHighLevel
- Pipedrive
- Twilio
- Cal.com
- Calendly
- Google Workspace
- Notion
- Airtable
- OpenPhone
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